JJ Jen Judd, affectionately known as JJ, was just like many others, adhering to a standard American diet and unaware of the profound benefits of veganism. Despite her background in psychology, her career path led her to the food delivery business, where she often found herself surrounded by various types of food. This close connection to the food industry, however, became the catalyst for her transformation.
JJ’s journey began when her wife, Dawn, introduced her to a documentary about raw living foods. This documentary showcased individuals who healed from chronic illnesses, including Type 2 diabetes and cancer, through a raw vegan diet. Intrigued and motivated by their stories, JJ decided to give it a try, initially focusing on eating a salad every night.
Health Transformation: A New Lifestyle
Within three days of starting her raw vegan diet, JJ noticed significant improvements in her well-being. Encouraged by these positive changes, she continued her new eating habits and soon experienced relief from chronic 
back pain that had plagued her for years. This unexpected health benefit reinforced her commitment to the vegan lifestyle. Additionally, JJ’s seasonal allergies, which had been a constant struggle, disappeared entirely, further solidifying her belief in the power of a plant-based diet.
In six months, JJ lost 50 pounds and maintained her weight effortlessly. Her journey wasn’t just about weight loss; it was about a complete transformation of her health and lifestyle. JJ’s newfound vitality and energy propelled her deeper into the world of veganism, where she discovered the ethical and environmental aspects of the movement.
Ethical Awakening: Connecting the Dots
While initially drawn to veganism for its health benefits, JJ’s perspective shifted when she made the ethical connection between her diet and animal welfare. A poignant moment occurred when she observed her cat, Neo, and realized the similarity between her beloved pet and farm animals. This realization deepened her commitment to veganism, transforming it from a diet into a lifestyle grounded in compassion and ethical responsibility.
JJ’s story underscores the importance of gradual education and personal connection in the journey towards veganism. She emphasizes the need to introduce the concept gently to newcomers, allowing them to discover their reasons for embracing this lifestyle.
Building a Business: Veganowledge
Inspired by her transformation, JJ founded Veganowledge, a platform dedicated to helping others transition to a vegan lifestyle. Drawing from her own experiences, she developed a program called BLISS, designed to guide individuals through the stages of adopting a vegan diet. The acronym stands for:
- Believe in Your Why,
- Learn about Plant-Based Nutrition,
- Implement New Habits,
- Stay Motivated,
- Share Your Journey.
JJ’s approach focuses on education and support, helping people find their motivation and learn about the benefits of a vegan diet. She offers a membership model to provide affordable access to her resources, ensuring that her passion for helping others aligns with her business goals.
Spreading the Vegan Revolution
JJ Jen Judd’s journey from a standard American diet to a passionate vegan entrepreneur is a testament to the transformative power of plant-based living. Through her story, she hopes to inspire others to explore veganism, discover its health benefits, and make ethical connections that foster a more compassionate world. JJ’s dedication to sharing her knowledge and supporting others exemplifies the heart of the Vegan Entrepreneur Revolution, making her a true advocate for change.
The Importance of Planning, Taking Action, and Celebrating Wins
In the journey toward achieving goals, three crucial elements stand out: the importance of planning, taking action, and celebrating successes. These components not only propel us forward but also ensure we stay motivated and on track.
Initiating a Plan
The first step in any endeavor is to create a solid plan. Without a plan, aspirations often remain just that—aspirations. Having a well-structured plan acts as a roadmap, guiding us through the necessary steps to achieve our objectives.
Creating a plan involves identifying clear, actionable steps. It requires an understanding of the end goal and the milestones along the way. By breaking down a larger goal into manageable tasks, we make the process less daunting and more achievable.
Taking Action
However, planning alone is not enough. The next crucial step is to take action. This involves executing the steps laid out in the plan. It’s essential to move from talking about our plans to actively working on them.
Taking action requires discipline and commitment. It often involves overcoming inertia and the fear of failure. By consistently working on the tasks at hand, we make tangible progress toward our goals.
Celebrating Wins
Amidst the hard work and perseverance, it is vital to celebrate our achievements, no matter how small. Recognizing and celebrating wins boosts morale and motivation. This practice not only acknowledges effort and success
but also reinforces positive behavior.
Celebrating wins can take many forms. It can be as simple as verbal praise, a small reward, or a special activity. The key is to make the celebration meaningful and relevant to the individual or team. This acknowledgment fosters a sense of accomplishment and encourages continued effort.
The Journey Continues
JJ Jen Judd’s journey from a standard American diet to a passionate vegan entrepreneur is a testament to the transformative power of plant-based living. Through her story, she hopes to inspire others to explore veganism, discover its health benefits, and make ethical connections that foster a more compassionate world. JJ’s dedication to sharing her knowledge and supporting others exemplifies the heart of the Vegan Entrepreneur Revolution, making her a true advocate for change. The journey toward achieving any goal is marked by the critical steps of planning, taking action, and celebrating successes. Each step reinforces the other, creating a cycle of continuous progress and motivation. By embracing these elements and fostering a supportive environment, we can achieve our objectives and enjoy the process along the way.
Episode Highlights
[00:00] Introduction
[01:30] The backstory from JJ’s perspective.
[04:00] JJ tries an array of diets that don’t work.
[08:25] Experiencing a 50 pound weight loss from eating plants.
[11:30] Addressing the guilt many vegans experience around what they did consume.
[15:45] Making the heart-centered connection to veganism.
[18:00] The birth of the business… Veganowledge.
[24:00] The meditative process of food preparation.
[30:45] The ideal client for Veganowledge.
[36:00] Vision for the future of Veganowledge.
About JJ Jen Judd
JJ Jen Judd is a passionate advocate for plant-based living and a certified plant-based ambassador whose journey began in 2019 after watching the documentary “Raw” at the age of 42.
Inspired by the documentary, JJ adopted a raw vegan diet, leading to impressive results: she lost 50 pounds, reversed her seasonal allergies, and eliminated her chronic back pain. This transformation not only improved her physical health but also increased her energy levels and enthusiasm for life.
Over time, JJ explored various plant-based diets, including whole food plant-based and vegan processed foods. However, in June 2023, she returned to a high raw food diet, which made her feel her best. Her commitment to plant-based living deepened, and she became a certified plant-based ambassador with “We Did It Health.” Alongside her dietary journey, JJ began studying holistic health nutrition, learning how the body can heal itself when given the correct environment.
JJ shares her message through multiple platforms under the name Veganowledge JJ. She hosts YouTube shows like “Meatless Monday” and “Amazing Plantz4mationz,” where she provides tips for success, free meal plans, and interviews with plant-based and vegan experts. She also engages with her audience through her Facebook group and other media outlets.
Her latest initiative, BLISS, is a simplified guide and coaching program designed to help people transition to a plant-based lifestyle and understand the benefits of veganism. JJ offers personalized support through the Amazing Plantz4merz Club, which includes workshops and one-on-one coaching, with options ranging from free to low-cost memberships. Her approach combines psychological and practical physical tips, focusing on getting people excited about the food and healthier lifestyle, and celebrating their achievements rather than what they are eliminating.
Additionally, JJ offers sponsorship opportunities for her YouTube show “Amazing Plantz4mationz” and mentions in her newsletter for vegan businesses and other influencers that align with her values and message about the plant-based diet. She believes in the importance of supporting and lifting each other to share the often misunderstood message of how veganism can benefit the world.
JJ is also working on several eBooks and has a website coming soon, further expanding her reach and resources for those interested in plant-based living.
JJ’s mission is to empower others with the knowledge and tools needed to adopt a whole food plant-based vegan lifestyle, believing that this shift can improve personal health and contribute to animal welfare and environmental sustainability. Her dedication and personal transformation serve as an inspiring example of how individual changes can lead to a broader positive world, one plant-based meal at a time.
Amazing Plantz4merz free club includes free meal plan, free newsletter and emails with tips and other valuable information. https://lp.constantcontactpages.com/sl/Ag1pZ7S/AmazingPlantz4merzFREE
Facebook Group: https://www.facebook.com/groups/447264952835702
Youtube Channel: https://www.youtube.com/@veganowledgejj
Instagram: https://www.instagram.com/veganowledgejj
Facebook profile: https://www.facebook.com/jennifer.judd.94
Tik Tok: https://www.tiktok.com/@veganowledgejj
About Kathleen Gage
Kathleen Gage is a multifaceted professional, renowned as the founder of Vegan Visibility and co-founder of Vegan Visibility Productions. With certifications in Neuro-Linguistic Programming (NLP) and Plant-Based Nutrition from eCornell University, she’s a seasoned business consultant, keynote speaker, and marketing strategist.
Kathleen’s impact extends to hosting the Vegan Visibility Virtual Summit, a niche event supporting vegan and plant-based entrepreneurs with top-tier training from industry experts. Since establishing her business in 1994, she’s navigated economic challenges across various sectors, including high-tech, healthcare, and publishing.
Her influential voice resonates through popular podcasts like “Vegan Visibility” and “Plant Based Eating for Health,” where she advocates for a sustainable, compassionate world and provides guidance to thousands globally. Moreover, as an award-winning speaker and past president of Utah’s National Speakers Association chapter, Kathleen excels in crafting effective marketing strategies.
Kathleen is a founding member of SAGE Circle Alliance, an organization dedicated to a plant-based lifestyle, animal compassion, and environmental regeneration. Founded by a group of passionate change-makers and thought leaders, Sage Circle Alliance aims to inspire individuals to make positive lifestyle changes for the benefit of future generations.
Beyond her professional endeavors, Kathleen resides in Central Oregon, where she champions animal rescue and enjoys outdoor activities. Her commitment to creating a more compassionate and sustainable world shines through in both her personal and professional pursuits.
About Vlynn Hawkins
VLynn Hawkins is a formidable figure at the intersection of vegan entrepreneurship, extreme athleticism, and business leadership. As the Co-Founder of Vegan Visibility Productions and the Chief Executive/Engagement Officer at P3Academy, she channels her expertise to elevate health and wellness businesses. With over three decades in commercial real estate lending, VLynn boasts a track record of leading high-performing teams to exceptional success, consistently generating substantial revenue for multi-billion dollar enterprises.
Transitioning from her corporate career, VLynn’s journey towards holistic wellness began after a knee injury redirected her focus. Exploring healing modalities like tapping, NLP, and hypnotherapy, she discovered a passion for holistic health practices. Today, armed with certifications in business development, hypnotherapy, joint venture brokering, and digital marketing, VLynn empowers Healthpreneurs to thrive in their endeavors.
As a Certified Plant-Based Ambassador, VLynn passionately advocates for the transformative power of a Whole Food, Plant-Based Vegan lifestyle. She hosts the insightful “Health Wisdom & Wealth Show,” sharing invaluable insights into holistic living. Additionally, VLynn serves as the CEO of CrowdfundingHacker.org, assisting small businesses and nonprofits in fundraising for impactful projects.
VLynn is a founding member of SAGE Circle Alliance, an organization dedicated to a plant-based lifestyle, animal compassion, and environmental regeneration. Founded by a group of passionate change-makers and thought leaders, Sage Circle Alliance aims to inspire individuals to make positive lifestyle changes for the benefit of future generations.
Based in Atlanta, GA, VLynn enjoys an active lifestyle, often engaging in workouts and leisurely walks with her Cairn Terrier, Hiro. Her multifaceted skill set and unwavering dedication make her an influential advocate for veganism, health entrepreneurship, and impactful business strategies.
