In the realm of creative endeavors, the allure of big stages is often intertwined with the desire to reach masses of people and leave a lasting impact. Whether it’s musicians aiming to captivate thousands with their melodies, speakers wanting to motivate, or authors seeking to inspire millions with their words, the journey from aspiration to achievement is riddled with challenges.

However, for many, progress remains elusive due to a handful of straightforward factors.

The Journey Begins: Creation versus Recognition

The first step in this journey is recognizing that the creation of art—be it music, literature, or speeches—is merely the beginning. The real challenge lies in getting noticed and heard amidst the cacophony of voices vying for attention in today’s crowded marketplace, especially in the digital space. Many find themselves stuck in a cycle of frustration, wondering how to break through the barriers that separate them from their dreams.

The Catch-22 of Visibility: Breaking the Cycle

“You can’t get seen until you are known, and you can’t get known until you are seen.” It’s somewhat of a catch 22.

This sentiment echoes the frustration felt by many aspiring artists who find themselves trapped in a cycle of obscurity. Then there are those who have been around for a long time, who struggle to keep up with the latest and greatest social media platforms. This presents a different set of challenges.

However, as daunting as it may seem, there are ways to break free from this cycle and gain the visibility needed to propel one’s career forward. But first, let’s look at misconceptions that have plagued creatives from all walks of life.

Dispelling Misconceptions: The Role of Prestigious Stages

One common misconception among aspiring artists is the belief that landing a spot on a prestigious stage will magically solve all their problems. However, the truth is far more nuanced. Regardless of the size of the stage, success demands unwavering commitment, consistency, and dedication.

Whether it’s a digital platform like a podcast or a physical event like a conference, banking on one appearance as the silver bullet to success is unlikely. However, with diligent preparation, these platforms—be it podcasts, conferences, webinars, or summits—can indeed pave the way for opportunities. Let’s focus on conferences for a moment.

Effective Strategies for Conferences: Making Connections

Conferences and events offer valuable opportunities for exposure, but breaking into these circles can be challenging. By the time promotions for an event are underway, the roster of entertainers, speakers, and presenters is typically confirmed. Producers invest significant time, effort, and money into booking these individuals and are UNLIKELY to add last-minute additions without proper vetting.

However, there are strategies that can significantly enhance your chances of standing out. Becoming an active participant by attending the event as an audience member offers a valuable chance to immerse yourself in the atmosphere and forge connections. By cultivating genuine relationships with influential figures within the industry, you not only increase your visibility but also unlock doors to potential future opportunities.

Leveraging Volunteer Opportunities: A Foot in the Door

Another avenue for gaining exposure at events is through volunteer opportunities. By offering one’s time and skills, artists can not only attend the event at no cost but also showcase their dedication and enthusiasm for their craft. Volunteering provides a platform to shine in front of event organizers and industry professionals, potentially leading to valuable connections and opportunities.

Embracing Humble Beginnings: The Power of Persistence

The journey to success is often marked by humble beginnings, reminiscent of contestants on shows like “The Voice” who honed their craft for years in small venues and private functions. By embracing every opportunity to perform and connect with audiences, artists can lay the groundwork for their ascent to greater heights.

Harnessing the Digital Realm: The Role of Social Media

In today’s digital landscape, the avenues for broadcasting one’s message have expanded exponentially. Social media stands out as a formidable platform for amplifying your voice and connecting with a global audience.

Yet, the essence lies not in fixating on metrics, but rather in the consistent creation and dissemination of content across diverse mediums. From podcast appearances and hosting gigs to crafting compelling blog posts and articles, and participating in influential summits, each channel offers a unique opportunity to engage with audiences and foster meaningful connections.

Alex Ferrari: A Story of Persistence and Triumph

Perseverance in producing content, as exemplified by individuals like Alex Ferrari, host of the Next Level Soul podcast, can often be the catalyst for breakthroughs in the digital realm. Few stories of perseverance and determination resonate as deeply as Alex Ferrari’s.

In the early days of his podcasting journey, Alex faced the familiar challenge of gaining traction in a crowded digital landscape. Despite pouring his heart, soul, and money into interview after interview, he encountered minimal engagement and struggled to gain momentum.

There were moments when doubt crept in, and Alex questioned whether his efforts were truly worthwhile. Yet, fueled by an unwavering passion for his craft and a steadfast belief in his message, he refused to give in to despair. Instead, he persisted, relentlessly pursuing his vision even in the face of adversity.

Then, as if by divine intervention, the tide began to turn. One of Alex’s episodes struck a chord with his audience, resonating far beyond his wildest expectations. Suddenly, his podcast began to gain traction, drawing in listeners from across the globe.

Today, Alex stands as a testament to the power of persistence and resilience in the pursuit of one’s dreams.

With a staggering 805K subscribers on YouTube and over 1,400 videos to his name, equating to millions upon millions of downloads, he has built a thriving community of followers who hang on to his every word.

As an avid fan Alex and his show, I anxiously await each new episode of the Next Level Soul Podcast, as do millions of people around the globe.

Had Alex allowed himself to be discouraged by early setbacks, he would never have reached the millions of people who now listen to and watch his show religiously.

His story serves as a potent reminder that success is not determined by the magnitude of initial setbacks but by the tenacity with which we pursue our goals.

In a world where instant gratification often reigns supreme, Alex’s journey stands as an inspiration for aspiring artists and creators everywhere. It is a testament to the transformative power of perseverance and the belief that, with enough determination, anything is possible.

Check out his show at:

The Journey Continues

Contrary to what we would like to believe, for most of us, the path to big stages is not paved with shortcuts or overnight success stories. It requires patience, resilience, and a willingness to embrace the journey. By leveraging networking opportunities, embracing humble beginnings, and harnessing the power of social media, aspiring artists can turn their dreams into reality and leave an indelible mark on the world stage.

As exemplified by Alex Ferrari’s story, success is not determined by the magnitude of initial setbacks but by the tenacity with which we pursue our goals. So, to all those who harbor dreams of gracing the grandest of stages, take heart in the journey ahead, for it is in the darkest moments that the light of opportunity shines brightest.

About the Author

Kathleen Gage is a highly experienced business consultant, keynote speaker, author, and marketing strategist. She’s the founder of Vegan Visibility and co-founder of Vegan Visibility Productions. Kathleen is known for her resilience in navigating economic challenges and her commitment to advocating for a sustainable, compassionate world. She consults with vegan plant-based businesses, hosts popular podcasts, authors books, and organizes the virtual summits, book launches, and digital product launches. Kathleen resides in Central Oregon, where she indulges her passion for outdoor activities and cares for rescued animals on her property.

Learn more about Kathleen and her involvement in the vegan niche and market at

0 0 votes
Article Rating
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x