Heather Zeitzwolfe is more than just a vegan. She’s a “force” driving change in the culinary and business landscapes. In a recent interview on the Veganpreneur REVOLUTION™ Podcast, Heather shared her journey into veganism, her passion for animal rights, and her innovative approach to running a successful vegan business.
Discovering Veganism
Embarking on a journey into veganism often begins with a pursuit of improved health. However, for many, including Heather, this dietary shift evolves into a profound ethical commitment. Confronted with the grim truths of factory farming, Heather’s resolve to the vegan lifestyle strengthened, igniting a newfound sense of responsibility and activism.
Beyond Diet
For Heather, veganism extends beyond what’s on her plate. It’s a holistic lifestyle rooted in compassion. Her love for animals led her to challenge
societal norms, including the consumption of animal products and the exploitation of animals for entertainment.
Professional Ventures
Heather’s commitment to veganism seamlessly integrates with her professional endeavors. As an accountant and business owner, she actively supports vegan entrepreneurs, providing them with the financial guidance needed to thrive in a competitive market.
Empowering Vegan Businesses
The mission for Heather extends beyond mere number-crunching; it’s about empowering vegan businesses to thrive. Through customized financial guidance and support, these enterprises are equipped to navigate obstacles and make decisions aligned with their values, ensuring sustainable growth.
Challenges and Solutions
In discussing the common pitfalls encountered by vegan businesses, key issues surfaced, such as overlooking financial management and neglecting strategic planning. The practical advice Heather provided emphasizes the critical importance of meticulous expense tracking, thorough profit margin analysis, and the establishment of achievable goals, all essential elements for fostering long-term success..
Navigating the Ebb and Flow: Business Strategies
Heather, the founder of GetRadBiz.com, brings a wealth of experience and passion to the table. During her appearance on the podcast, she delved into various aspects of running a successful vegan business, from website development to financial management.
Outsourcing and Growth: Heather’s Pro Tips
Emphasizing the significance of embracing the natural fluctuations in business growth, Heather underscored the value of outsourcing non-core functions such as accounting and marketing. Through delegation and investment in professional assistance, entrepreneurs can prioritize revenue-generating tasks and strategic planning, optimizing their business operations for success.
Activism and Community Engagement: Heather’s Ethical Stance
Heather’s insights extended beyond traditional business strategies to encompass ethical considerations and community engagement. She
emphasized the significance of giving back to the vegan community through initiatives like offering vegan discounts and supporting related causes.
The Vegan Movement: Challenges and Opportunities
Moreover, Heather discussed the evolving landscape of the vegan movement and its intersection with environmentalism. While acknowledging challenges, she remained optimistic about the transformative potential of veganism, highlighting emerging trends in sustainable food production.
Education and Advocacy: Heather’s Mission
In addition to her work in vegan entrepreneurship, Heather is passionate about education and advocacy. Through workshops and virtual events, she creates inclusive spaces where individuals can explore veganism and financial literacy. Her dedication reflects her commitment to building a more compassionate and sustainable world.
Through her advocacy and innovative spirit, she’s reshaping the business landscape and inspiring a movement rooted in compassion and integrity.
Episode Highlights
[00:00] Introduction
[02:00] Where the Vegan Story began for Heather.
[04:00] Giving up meat gives Heather a new set of eyes.
[08:00] When we fully understand the atrocities to animals, we can’t go back.
[11:30] The China Study takes things to a new level.
[13:30] Radical Vegan Cheerleading to get the message across.
[17:00] GetRadBiz.com – Vegan CPA.
[22:00] Set the tone of running your vegan business like a business.
[25:00] Understanding your numbers and margins.
[32:00] Establish SOPs in all areas of your business.
[41:00] Programs Heather offers.
[44:45] Where the vegan movement is headed.
[51:00] Addressing concerns of various aspects of the vegan movement.
About Heather Zeitzwolfe
Heather Zeitzwolfe is a CPA, profit coach, and virtual CFO, dedicated to helping individuals thrive in their entrepreneurial endeavors. With a mantra of “Helping YOU profit from YOUR passion,” Heather specializes in saving time, money, and stress while guiding her clients off the cash flow rollercoaster.
As a seasoned entrepreneur herself, Heather empathizes with the challenges of maintaining consistent positive cash flow. With a background as a CPA and former project manager, she seamlessly blends her love for spreadsheets and data with a vibrant, approachable demeanor.
Heather embraces her unique interests, from her love of pink hair to her passion for drag queen culture and collecting eclectic items like weird dolls and lunchboxes.
Drawing from diverse professional experiences in fashion design, market research, management, training, teaching, and tech for live theater, Heather brings a holistic and strategic perspective to her business coaching. Her journey of continuous learning, including returning to college in her 40s for a second business degree in accounting, underscores her commitment to personal and professional growth.
Heather’s coaching style is characterized by authenticity, curiosity, and a no-shame approach to business and money. She encourages her clients to embrace their uniqueness and build businesses based on their individual strengths. Heather’s coaching goes beyond the numbers, impacting all aspects of her clients’ businesses positively.
For those ready to infuse their business with sparkle and authenticity, Heather invites them to schedule a free session, where they can turn on their disco ball, crank up the ABBA, and embark on a journey of growth and success together.
About Kathleen Gage
Kathleen Gage is a multifaceted professional, renowned as the founder of Vegan Visibility and co-founder of Vegan Visibility Productions. With certifications in Neuro-Linguistic Programming (NLP) and Plant-Based Nutrition from eCornell University, she’s a seasoned business consultant, keynote speaker, and marketing strategist.
Kathleen’s impact extends to hosting the Vegan Visibility Virtual Summit, a niche event supporting vegan and plant-based entrepreneurs with top-tier training from industry experts. Since establishing her business in 1994, she’s navigated economic challenges across various sectors, including high-tech, healthcare, and publishing.
Her influential voice resonates through popular podcasts like “Vegan Visibility” and “Plant Based Eating for Health,” where she advocates for a sustainable, compassionate world and provides guidance to thousands globally. Moreover, as an award-winning speaker and past president of Utah’s National Speakers Association chapter, Kathleen excels in crafting effective marketing strategies.
Beyond her professional endeavors, Kathleen resides in Central Oregon, where she champions animal rescue and enjoys outdoor activities. Her commitment to creating a more compassionate and sustainable world shines through in both her personal and professional pursuits.
About Vlynn Hawkins
VLynn Hawkins is a formidable figure at the intersection of vegan entrepreneurship, extreme athleticism, and business leadership. As the Co-Founder of Vegan Visibility Productions and the Chief Executive/Engagement Officer at P3Academy, she channels her expertise to elevate health and wellness businesses. With over three decades in commercial real estate lending, VLynn boasts a track record of leading high-performing teams to exceptional success, consistently generating substantial revenue for multi-billion dollar enterprises.
Transitioning from her corporate career, VLynn’s journey towards holistic wellness began after a knee injury redirected her focus. Exploring healing modalities like tapping, NLP, and hypnotherapy, she discovered a passion for holistic health practices. Today, armed with certifications in business development, hypnotherapy, joint venture brokering, and digital marketing, VLynn empowers Healthpreneurs to thrive in their endeavors.
As a Certified Plant-Based Ambassador, VLynn passionately advocates for the transformative power of a Whole Food, Plant-Based Vegan lifestyle. She hosts the insightful “Health Wisdom & Wealth Show,” sharing invaluable insights into holistic living. Additionally, VLynn serves as the CEO of CrowdfundingHacker.org, assisting small businesses and nonprofits in fundraising for impactful projects.
Based in Atlanta, GA, VLynn enjoys an active lifestyle, often engaging in workouts and leisurely walks with her Cairn Terrier, Hiro. Her multifaceted skill set and unwavering dedication make her an influential advocate for veganism, health entrepreneurship, and impactful business strategies.
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