Discovering the intersection of vibrant health and entrepreneurial vision, Alex Norris shares his journey as a passionate vegan advocate and a business owner. In an exclusive interview on the Veganpreneur REVOLUTION Podcast, hosted by VLynn Hawkins and Kathleen Gage, Alex digs into his upbringing, pivotal transitions, and the core principles guiding his coaching practice.

Early Influences: Embracing Conscious Living

Growing up in a Ukrainian household, Alex’s path towards veganism was shaped by awareness and conscious living. Despite cultural norms favoring animal-based foods, Alex’s journey took a transformative turn during his college years, igniting a passion for veganism and holistic well-being.

Transition to Veganism: A Catalyst for Change

Embracing veganism marked a turning point for Alex, catalyzing a journey towards enhanced vitality and well-being. Motivated by compassion for animals and a desire to promote environmental sustainability, Alex’s transition to a plant-based lifestyle empowered him to advocate for positive change.

From Activism to Entrepreneurship: Building a Vegan Business

Alex’s passion for veganism transcended personal choices, inspiring entrepreneurial ventures aimed at empowering others. Drawing upon his activism and coaching passion, Alex founded his coaching business to guide individuals towards plant-based living and holistic wellness.

Client-Centered Approach: Nurturing Conscious Consumers

Central to Alex’s coaching philosophy is a client-centered approach grounded in compassion and education. Through personalized coaching sessions and engaging content, Alex empowers clients to align their values with their lifestyle choices, fostering a sense of well-being and fulfillment.

Promoting Wellness Through Nutrition: The Fiber Factor

Nutrition lies at the heart of Alex’s coaching practice, with a focus on fiber-rich foods for optimal health. By prioritizing fiber intake and educating clients on plant-based nutrition, Alex equips individuals with the tools to thrive on a vegan diet and experience improved well-being.

Harnessing the Power of Community: Gen V Revolution

As a member of Generation V, Alex cultivates a supportive community of like-minded individuals passionate about veganism and holistic wellness. Through social media engagement and live events, Alex fosters connection and collaboration, sparking a revolution in plant-based living.

Expanding Reach and Impact: Future Endeavors

Looking ahead, Alex envisions expanding his coaching business to reach a broader audience and empower more individuals to embrace veganism. With plans to host webinars, attend health events, and collaborate with local communities, Alex is committed to driving positive change on a global scale.

Episode Highlights

[00:00] Introduction 

[02:00] Alex’s vegan journey began out of his passion for the environment.

[04:45] Gen Z intersects with Gen V (generation veganism). 

[07:30] Committed to working with those who want to live a conscious life.

[09:00] Coaching a variety of clients with various health issues. 

[12:00] Tips for getting more fiber. 

[15:00] The versatility of tofu. 

[18:00] The forbidden conversation about “poops” 

[20:30] Insights for a higher quality of life.

[24:00] Minimizing the risk for stroke as health is impacted younger and younger. 

[29:45] Why the 3 Pillars of Veganism are so important to Alex. 

[33:00] Marketing ideas to promote the vegan message. 

[37:00] Programs offered by Alex Nerus.


About Alex Nerus 

Alexander Nerus, professionally known as YourVeganMentor, is a dedicated vegan lifestyle coach with a mission to empower individuals in their transition to a plant-based lifestyle. Drawing from his years of personal experience thriving as a vegan, Alex offers personalized guidance to clients seeking to embrace veganism.

Through one-on-one coaching sessions, Alex shares his knowledge on the nutritional and health benefits of plant-based foods. Collaborating closely with clients, he tailors strategies to their unique lifestyles, facilitating a smooth and sustainable transition to vegan living.

As YourVeganMentor, Alex provides practical assistance, including recommendations for vegan products available at clients’ preferred grocery stores. He creates customized vegan recipes that cater to clients’ nutritional needs and preferences, ensuring they enjoy delicious and fulfilling meals.

Beyond dietary guidance, Alex offers support in navigating the challenges of adopting a vegan lifestyle in a non-vegan world. Whether addressing social situations or providing tips for dining out, he empowers clients to confidently embrace their vegan journey.

Driven by a passion for promoting well-being and compassion, YourVeganMentor aims to create a more conscientious world through the adoption of plant-based living. Connect with Alex and embark on your vegan journey today through his website,, or via email at

About Kathleen Gage 

Kathleen Gage is a multifaceted professional, renowned as the founder of Vegan Visibility and co-founder of Vegan Visibility Productions. With certifications in Neuro-Linguistic Programming (NLP) and Plant-Based Nutrition from eCornell University, she’s a seasoned business consultant, keynote speaker, and marketing strategist.

Kathleen’s impact extends to hosting the Vegan Visibility Virtual Summit, a niche event supporting vegan and plant-based entrepreneurs with top-tier training from industry experts. Since establishing her business in 1994, she’s navigated economic challenges across various sectors, including high-tech, healthcare, and publishing.

Her influential voice resonates through popular podcasts like “Vegan Visibility” and “Plant Based Eating for Health,” where she advocates for a sustainable, compassionate world and provides guidance to thousands globally. Moreover, as an award-winning speaker and past president of Utah’s National Speakers Association chapter, Kathleen excels in crafting effective marketing strategies.

Kathleen is a founding member of SAGE Circle Alliance, an organization dedicated to a plant-based lifestyle, animal compassion, and environmental regeneration. Founded by a group of passionate change-makers and thought leaders, Sage Circle Alliance aims to inspire individuals to make positive lifestyle changes for the benefit of future generations.

Beyond her professional endeavors, Kathleen resides in Central Oregon, where she champions animal rescue and enjoys outdoor activities. Her commitment to creating a more compassionate and sustainable world shines through in both her personal and professional pursuits.

About Vlynn Hawkins 

VLynn Hawkins is a formidable figure at the intersection of vegan entrepreneurship, extreme athleticism, and business leadership. As the Co-Founder of Vegan Visibility Productions and the Chief Executive/Engagement Officer at P3Academy, she channels her expertise to elevate health and wellness businesses. With over three decades in commercial real estate lending, VLynn boasts a track record of leading high-performing teams to exceptional success, consistently generating substantial revenue for multi-billion dollar enterprises.

Transitioning from her corporate career, VLynn’s journey towards holistic wellness began after a knee injury redirected her focus. Exploring healing modalities like tapping, NLP, and hypnotherapy, she discovered a passion for holistic health practices. Today, armed with certifications in business development, hypnotherapy, joint venture brokering, and digital marketing, VLynn empowers Healthpreneurs to thrive in their endeavors.

As a Certified Plant-Based Ambassador, VLynn passionately advocates for the transformative power of a Whole Food, Plant-Based Vegan lifestyle. She hosts the insightful “Health Wisdom & Wealth Show,” sharing invaluable insights into holistic living. Additionally, VLynn serves as the CEO of, assisting small businesses and nonprofits in fundraising for impactful projects.

VLynn is a founding member of SAGE Circle Alliance, an organization dedicated to a plant-based lifestyle, animal compassion, and environmental regeneration. Founded by a group of passionate change-makers and thought leaders, Sage Circle Alliance aims to inspire individuals to make positive lifestyle changes for the benefit of future generations.

Based in Atlanta, GA, VLynn enjoys an active lifestyle, often engaging in workouts and leisurely walks with her Cairn Terrier, Hiro. Her multifaceted skill set and unwavering dedication make her an influential advocate for veganism, health entrepreneurship, and impactful business strategies.