Testimonials are powerful tools that can significantly enhance the credibility of your products and services. Potential customers and clients often look for social proof before making a purchase, and authentic testimonials can provide the reassurance they need. 

A well-placed testimonial can bridge the gap between curiosity and conversion, showing prospective buyers that others have had positive experiences with what you offer.


But how do you go about collecting these valuable endorsements? It’s not just about doing great work and hoping for the best. You need a strategic approach to encourage satisfied customers to share their experiences. Whether through direct requests, leveraging compliments, or utilizing feedback forms, gathering testimonials can be a systematic and rewarding process.

Following are strategies on how to gather compelling testimonials, illustrated with real-life examples.  

These examples will show you how powerful testimonials can be in boosting your brand’s visibility and credibility.

1. Ask Directly
2. Do a Great Job



3. Leverage Compliments
4. Provide a Template
5. Use Feedback Forms
6. Encourage Online Reviews
7. Collect Video Testimonials
8. Showcase Testimonials


9. Follow Up
10. Legal and Ethical Considerations

Real-Life Examples

Example 1: Sandra Nomoto 

Sandra Nomoto, an ethical marketer and author, shared her positive experience using The Vegan Podcast Directory as part of her publicity and media outreach strategy. It was during a masterclass she shared her positive experience. Without missing a beat, we asked her if we could get that in writing. 

Here’s her testimonial:

“I published my second book, Vegan Marketing Success Stories (the world’s first vegan marketing book), in Fall 2022 and purchased Kathleen’s vegan podcast directory as part of my publicity and media outreach strategy. As any publicist or media relations practitioner will know, a media list is everything. Using a good part of Kathleen’s vegan podcast directory helped catapult me and my book in the vegan world. Since my book has launched, I’ve gained clients, speaking opportunities, and more podcast interview invitations.

Kathleen’s podcast directory was not only crucial to the success of my (now award-winning) book, but she has been one of my biggest supporters. She not only contributed a story in the book, but provided an endorsement, book review, and had me as a guest on her podcast. Whether you purchase the directory or hire Kathleen and Vegan Visibility Productions for a service, she will give you more support than you expect and will be one of your/your business’s biggest cheerleaders.”

Sandra Nomoto, Ethical Marketer for cruelty-free businesses and Book Whisperer for authors with impact.

Check out the Podcast Directory CLICK HERE 

Example 2: Susan Smith Jones 

Susan Smith Jones, an author, expressed her gratitude by way of an email for the exceptional service she received from the Vegan Visibility Productions Podcast production team:

“Thank you for this wonderful news and keeping me on top of everything. I don’t think I’ve ever worked with a more organized, enjoyable, and delightfully positive group of media people in my life. My experience of appearing on the NHA Health Science podcast was stellar. You have now spoiled me for all future media endeavors and have shown me the gold standard for media production. Bravo!”

Susan Smith Jones, Author, Hug in a Mug & Uplifted

Testimonials as Part of Your Visibility Process

Gathering testimonials is not just about receiving praise—it’s about building trust and showcasing the real-world impact of your products and services. The examples from Sandra Nomoto and Susan Smith Jones highlight how powerful testimonials can be in validating your efforts and driving further success.

By implementing a strategic approach to collect and showcase testimonials, you not only enhance your brand’s credibility but also create a strong connection with your audience. 

Remember to ask directly, leverage compliments, use feedback forms, and encourage online reviews. Video testimonials can add an extra layer of engagement, and always display your testimonials prominently to maximize their impact.

Most importantly, always ensure the authenticity and honesty of the testimonials you share. With these steps, you can turn your satisfied customers into advocates, helping to build a solid foundation of trust and reliability that will attract new customers and retain existing ones.

Start today by reaching out to your satisfied customers and asking for their feedback. Their stories can become powerful tools that not only enhance your brand’s reputation but also inspire others to choose your products and services.

About the Author

Kathleen Gage is a highly experienced business consultant, keynote speaker, author, and marketing strategist. She’s the founder of Vegan Visibility and co-founder of Vegan Visibility Productions. Kathleen is known for her resilience in navigating economic challenges and her commitment to advocating for a sustainable, compassionate world. She consults with vegan plant-based businesses, hosts popular podcasts, authors books, and organizes the virtual summits, book launches, and digital product launches. Kathleen resides in Central Oregon, where she indulges her passion for outdoor activities and cares for rescued animals on her property.

Learn more about Kathleen and her involvement in the vegan niche and market at www.VeganVisibilityProductions.com

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